Lifx is an emerging brand in smart lights and growing fast in US followed by Europe. The bulbs do not require Hub and few of them have a unique proposition of night vision. If you are looking for an alternative to Philips Hue, it is a good option to consider.
Lifx bulbs are compatible with Amazon Alexa, Google Home, Microsoft Cortana and Apple Homekit
Here are few of the popular apps for Lifx: